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20 years experience in the communications industry.

Peter Kleesattel: member APG London and APGD Hamburg

Brand experience and international clients:

Adecco Personnel Services: New positioning of the international brand as a superior service provider, development of the Earn & Learn-program including development of TV and print media, strategic preparation for the opening of the advisory center Frankfurt/Main.

Bahlsen: Development of new product conception including positioning and packaging, preparation of conception for consumer tests.

CAB: Complete brand development including CAB Cola and Beer, CAB Lemon and Beer, CAB Blood Orange and Beer, preparation of group discussions and telephone interviews, startegies for further expansion of the brand portfolio.

CDS: Preparation and implementation of workshops, new positioning of the complete brand including the sub brands CDS, 117 and TKL, implementation and execution of internet/print.

Danone: Competition analysis, development of positioning alternatives including conception for focus groups, for ex. quantitative tests for the brands Obstgarten, Actimel and Fruchtzwerge.

Deutsche Bank: Preparation and execution of a strategic development workshop for private clients, competition observation and development of positioning alternatives.

Jaguar: Positioning of the new Jaguar XJ, construction of conception for tests, development of the corporate language.

Krombacher: Umbrella branding strategy for the complete brand including the sub brands Krombacher Pils, Krombacher Mild, Krombacher Alkoholfrei, Krombacher Weizen/Weizen alkoholfrei and Krombacher Radler, ongoing competition observation including strategic analysis.

LBBW: Development of positioning/strategy/claim for the department of Asset Management Lindenbaum Conferencing: support of the outsourcing of Disy Informations Systems, development of the complete brand including naming and CI finding, workshops, implementation and execution.

Molkerei Müller: Further development/new positioning of the brands Müller Buttermilch, Müllermilch
and Joghurt mit der Ecke.

Odol: Development of an umbrella brand strategy for the brands Odol and Odol med 3 including preparations for brand workshops.

Procter & Gamble: Development and conception for an umbrella promotion with 26 brands including ideas for execution, construction of conception for consumer tests Renz Briefkastensysteme: further development of the positioning, program for the treatment of a new target audience (architects), development of a communications system and implementation/execution.

Südwestbank: Repositioning of the company including competition analysis and ideas for execution.

Trumpf Werkzeugmaschinen und Laser: New positioning of the brand, new positioning of the three main business areas, machine tools (especially punch machines), laser and services, preparation and execution of workshops including client questioning, implementation predominantly as print and exhibition events, new development of the website and the company presentation (structure/procedure, messages in print and powerpoint), development of the guidlines for company appearances and corporate language.

WGV: Preparation of positioning alternatives for the product risk-life insurance.

Resume Peter Kleesattel:

01/88
Diplom as industrial engineer, advertising engineer and technology, FH print and media, Stuttgart

02/88 - 12/90
RTS Rieger Team, Stuttgart, Junior Text
Clients: Behr, EBA, Honeywell, Hotel Intercontinental Stuttgart, Mannesmann Kienzle, NCR, Telemecanique

01/91 - 06/91
Y&R Cato Johnson, Frankfurt, Text
Clients: Ford, Bad Pyrmonter Mineralquellen

07/91 - 12/91
BSB Frankfurt, Text
Clients: Adler Modemärkte, Beck´s Pilsener, A. Börlind, DG Bank, DZT, Granini, Renni

01/92 - 10/93
Die Gilde, Hamburg, Text
Clients: CMA, Postdienst, Telekom, Wempe

11/93 - 12/95
Saatchi & Saatchi Frankfurt, Text
Clients: Alcatel, Ariel, Bank of Scotland, British Airways, Flymo, Hewlett Packard, Oil of Olaz, Tholstrup, Valensina (ADC-Medaille für Ariel)

01/96 - 08/00
Grey Düsseldorf, Senior Text
Clients: Appel, Contac, Dr. Best, E-Plus, Eurocos, Glen Grant, Hella, Lexmark, Licher, Odol, Odol med3, Pantene Pro-V, Punica

09/00 - 08/04
Young & Rubicam, Frankfurt, Senior Text
Clients: Danone (Dany Sahne, Fruchtzwerge, Obstgarten, Vitalinea), Jaguar, Kiri,
Philip Morris (PM, Chesterfield, Muratti, Next), UIP

09/04 - 01/05
Start, München, Creative Director copy
Clients: Deutsche Bank, Disney Channel, Mini Collection

01/05 - 07/05
Serviceplan, München, Creative Director copy
Clients: Cortal Consors, Concorde Films, FTI, Stadtsparkasse München, SWM

10/05 - 10/08
Wensauer, Ludwigsburg, Creative Planner and Creative Director copy
Clients: Adecco, Aston Martin, Cab Cola & Beer, CDS, DHL, Galeria Kaufhof, Hengstenberg, Hosta, Krombacher, Molkerei Müller, Procter & Gamble, Renz Briefkastensysteme, Trumpf

11/08 - 04/09
Chateau Louis, Ludwigsburg, Creative Planner and Creative Director copy
Clients: BASF, Everest Poker, LBBW Asset Management, Lindenbaum, Merziger,
Office Gold Club, Stellenanzeigen.de, WGV Versicherungen

05/09 - today
Freelancer CD, Strategic Planner, lecturer at the Hochschule der Medien, Stuttgart